Of cookies and ads

So I was visiting IMDB and happened to stumble onto Ice-T's biography page when I notice on the side there is an ad for AOL. Such an occurrence is not particularly unusual of course but the random picture of some photogenic subject was none other than Mariska Hargitay who happens to co-star with Ice-T in Law and Order: Special Victims Unit.

So was the ad a coincidence or another form of targeted marketing?

By the way I took a screenshot to prove this.