Somebody is actually starting to make sense in the whole RIAA vs the world battle. Sony Release New Music Protection Scheme. Of note is the quote at the end by Sony Music Chief Technology Officer Phil Wiser, "All copy-protections can be hacked, But if give people what they are asking for in terms of value, they won't go out and steal it. It's called trusting the consumer." Wow I'm impressed now if you can only get the rest of the folks to realize that we are sick of a) no way to previewing a whole album, b) having to pay huge prices for an album we haven't heard yet, and c) are ready for the music industry to lead technology instead of being stuck in the stone age.